A Week of Marvels
It’s been quite the week for Marvel Studios. After months and months of anticipation, the entertainment juggernaut finally released a new trailer for Captain Marvel, and the first teaser trailer for the fourth Avengers film, now subtitled Endgame. It’s another notch in the belt for the studio, proving that they don’t even need to release a movie to make waves in the world at large.
What’s amazing about both trailers is that they are nearly the complete opposite of each other. Whereas Captain Marvel needs to showcase more of the plot of the film, Endgame is refreshingly cryptic. In fact, the trailer for the fourth Avengers film feels more like an epilogue to Infinity War than something designed to hype you up for the next big MCU team-up. Yeah, we get a few reveals regarding the fates of certain characters that didn’t appear in Infinity War, but at the same time it’s kind of nice to have a Marvel film where we can’t piece the events of the film together from just a few minutes.
That secrecy serves two fronts: one, it allows the Russo Brothers to keep the anticipation levels high on Endgame, making sure that people aren’t already deflated or uninterested months before the film hits, and it allows Marvel Studios to give more of the spotlight to Captain Marvel, which is arriving a mere MONTH before the next Avengers film. There hasn’t been that small of a gap in Marvel films in…well…ever, so it’ll be very interesting to see if the oft-repeated threat of “Superhero Fatigue” rings true next year. Yes, we’ve had multiple superhero films arrive in the same year, or even within six-months of each other, but we’ve never had two MCU films release so close to one another. On the one hand I could see the close release boosting Captain Marvel‘s box office after the opening weekend, but I could also see it working against the film, as people will wait to see it before they see Endgame.
In all honesty, Marvel probably could have gotten away with releasing no trailers for Captain Marvel and Avengers: Endgame and still break box office records. With the exception of Star Wars, there’s no other major pop culture force on the planet like the Marvel Cinematic Universe, and it’s introduced these characters to a brand new audience, and made some characters that were lukewarmly received by comic fans into smash hit characters. I’d be totally fine if these were the only trailers we receive for both of these films until they release, even though I know that won’t be the case (and that I’ll still watch whatever new stuff comes out).