If you couldn’t tell by that nerdgasm, I’m over the moon about the news that Marvel Studios will be producing original content for Netflix. As someone who’s been a Netflix user for years, I’m excited. As someone who loves Marvel, I’m excited. So what can make me MORE excited?
The fact that Daredevil is finally going to be featured in a serialized form of live action entertainment. I’ve covered this topic a lot in my time writing these columns (see here, here, and here), and the fact that it’s happening makes me extremely excited. Do I falsely take credit for Marvel’s decision? You bet I do.
The news that characters like Jessica Jones, Luke Cage, Iron Fist, and the already mentioned Daredevil are being brought to Netflix is a game changer in every possible way. First, it shows that Marvel isn’t afraid to branch out and start exploring new avenues for their characters. Like it or not, but Marvel will soon be taking over every possible aspect of entertainment, and I couldn’t be happier. Secondly, it also establishes Netflix as a major player in terms of options for entertainment. Marvel Studios had their pick of studios and networks to present this deal, and Netflix proved to be the winner.
Netflix has already had great success with their original programming, but this shows that they are not only a viable option to cable, but that a giant studio like Marvel (who could’ve worked a deal out with any studio they wanted) has faith in the company to provide them with the support they need.Sure, HBO could’ve picked them up, but there’s a large group of people who would balk at upping their cable package just to see these characters together. But like HBO, Netflix doesn’t have to play by the FCC rules that dominate all the basic cable channels, and only paying $8 a month to watch these series at the viewer’s convenience is a deal that’s impossible to pass up.
More importantly, this shows that Marvel is willing to explore other avenues in bringing their characters to popular media. While we all know the storytelling potential of Daredevil, Luke Cage, and Iron Fist, but they’re all a hard sell for studios (especially Daredevil, who still has the the stigma of the not-as-bad-as-you-remember 2003 film). Marvel is certainly aware of this, and has made the wise financial decision to not give every one of their characters a full-fledged movie (although why Ant-Man is still getting a cinematic release instead of a Netflix deal eludes me, even with Edgar Wright at the helm I feel like it’ll be a hard sell).
Much like in the comics, there are “A” level heroes and “B” level ones. It looks like we’re now going to see this represented in other media as well. This Netflix deal is insanely awesome, and a clear point that Marvel is willing to look into new and exciting ways to bring their characters to the big screen. Hopefully this could pave the way for Moon Knight to make an appearance in something, or adapting Matt Fraction and David Aja’s Hawkeye into a miniseries.
At the very least, I’d imagine it’s not a good time to be a Warner Bros. exec right now.